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CISI survey reveals consumer lack of trust and confusion re accessing money help on the run up to UK Financial Planning Week 8 May

41% of the UK public say they would trust a qualified financial adviser when seeking financial advice but only 7% would trust their bank for advice, says a Chartered Institute for Securities & Investment (CISI) survey.

The survey*, commissioned by the CISI and undertaken by YouGov, asked the question: “In seeking financial advice, who would you trust more?” Of those who responded:

  • 41% said “a qualified financial adviser”
  • 26% said “no-one else but trust yourself”
  • 22% said “would trust a good friend or relative”
  • 7% said they would trust their bank
  • 3% other
  • 1% said they would trust the media.

In addition, when asked “Before seeking financial advice from a financial or wealth manager, which of these would you do?”  the responses were:

  • 30% were not sure what to do
  • 28% would seek confirmation from another client
  • 25% would seek confirmation from the Regulator
  • 25% would seek confirmation of qualifications from the Awarding body

This question allowed participants to choose a combination of responses.

The findings have been released ahead of the CISI’s annual Financial Planning Week, which this year commences 8th May and during which CISI CERTIFIED FINANCIAL PLANNERTM professionals offer the UK public free, one hour financial planning sessions.

Jacqueline Lockie, Deputy Head of Financial Planning at the CISI said:

“The survey findings show there is still a lot to be done to build trust in financial advice and planning in the minds of consumers.

These findings also indicate that consumers are unsure what to do when seeking advice – our ten questions to ask a financial planner ten questions to ask a financial planner will help greatly with this.

“There also seems to be a need for consumers to source some sort of register of highly qualified advisers, such as CISI’s Wayfinder, run on a not-for-profit basis and listing all those UK based CERTIFIED FINANCIAL PLANNERTM professionals who have achieved the internationally recognised financial planning qualification.

We must go the extra mile to help consumers navigate this complexity and make it easier for them to both trust and seek financial help.

“We have over 50 firms involved now for Financial Planning Week, with CERTIFIED FINANCIAL PLANNERTM professionals lined up to give consumers nationwide free, one hour sessions to help them work with their life goals and help them plan how they can achieve their goals.

“The initiative takes place for the week of 8 May and is being led by our CERTIFIED FINANCIAL PLANNERTM professionals, alongside with other CISI qualified professionals, by offering free financial planning sessions, worth up to £500, either in person, via skype or over the phone.

The website for consumers to book a free financial planning session is, email or call 020 7645 0708.”

This post is sponsored in collaboration with The Chartered Institute for Securities & Investment (CISI).

The CISI’s mission is to help members attain, maintain and develop their knowledge and skills and to promote the highest standards of ethics and integrity in the securities and investment industry










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  1. Just signed up thank you!

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